Fractional Head Of Growth For Consulting & Service Firms
Fractional Head Of Growth
For Consulting & Service Firms
We install your first or next profitable acquisition channel: in-house systems that consistently turn strangers into qualified appointments, closed deals, and high-LTV clients — with fully aligned incentives.
We install your first or next profitable acquisition channel: in-house systems that consistently turn strangers into qualified appointments, closed deals, and long-term clients — with fully aligned incentives.
Our marketing helped sign executives from firms like these
Meet Your New Growth Team:
Designed playbooks producing 1,000s opportunities and multi-7-figure returns.
AI & SalesOps strategist, architecting automations and pipelines that drive revenue.
Marko Pankarican
Your Head Of Growth
Designed playbooks producing 1,000s opportunities and multi-7-figure returns.
Mihajlo Stameski
Your GTM Engineer
AI & SalesOps strategist, architecting automations and pipelines that drive revenue.
Marko Pankarican
CEO
Growth marketing brain behind
million-dollar cold traffic funnels.
Mihajlo Stameski
COO
AI Expert, RevOps strategist,
data team leader
Our Track Record
(Done-For-You Engagements Only!)
The Process
Step 1: Define Direction & Targeting
We’ll audit your case studies and clients to determine who your ideal buyers are and which group brings the most profit.
Based on that, we’ll deconstruct the messaging needed to attract them and the exact channels and targeting methods we’ll use to put our message in front of them.
Step 2: Messaging & Asset Creation
Once targeting and the offer are locked in, we’ll build (or update) everything needed to generate initial interest.
This includes high-performing ads, outbound messaging, emails, and content. Every single piece we create is designed to be highly relevant to the audience we've determined in Step 1, so we get the highest conversion rate possible.
Step 3: Funnel Development
We create a sales infrastructure around that to convert leads into pre-sold sales appointments.
The goal is to make it as easy as possible to close these prospects. We nurture them with different flows, sequences, and long form pieces of content that signal authority and trust and reduce the sales cycle.
Step 4: Optimize & Scale
Once the funnel is producing predictable results, we optimize the system and scale.
We turn up the volume on what’s working, refine what isn’t, and keep iterating so growth compounds month after month.
Define Direction & Targeting
We’ll audit your case studies and clients to determine who your ideal buyers are and which group brings the most profit.
Based on that, we’ll deconstruct the messaging needed to attract them and the exact channels and targeting methods we’ll use to put our message in front of them.
Messaging & Asset Creation
Once targeting and the offer are locked in, we’ll build (or update) everything needed to generate initial interest.
This includes high-performing ads, outbound messaging, emails, and content. Every single piece we create is designed to be highly relevant to the audience from Step 1, so we get the highest conversion rate possible.
Funnel Development
We’ll create a sales infrastructure to convert leads into pre-sold sales appointments.
The goal is to make it as easy as possible to close these prospects. We nurture them with different flows, sequences, and long-form content that signal authority, build trust, and shorten the sales cycle.
Optimize & Scale
Once the funnel is producing predictable results, we optimize the system and scale.
We turn up the volume on what’s working, refine what isn’t, and keep iterating so growth compounds month after month.
Frequently Asked Questions
- Clarity on who’s going to be the person within the organization to approve our assets.
- Read only access to your CRM. (if possible)
- Webhooks for new leads, meetings booked, stage changed, payment received from your CRM so we can track and attribute results.
- Calendar access from your sales reps.
- Ad account access & quick funnel tech setup (takes 5 minutes and we have step-by-step SOPs)
- Consent to record the sales calls with our tool (so the feedback loop can be faster and iterate on the messaging accordingly while tracking results for transparency)
- 1–3 hours in total to complete onboarding documentation
- After that about one hour per week.
- You work with me (Marko) as a lead & communicate via shared Slack channel.
- We tag leads and meetings by campaign and push wins and payments back to the dashboard so revenue & metrics map to each campaign we run.
- Short updates and clear asks.
- If you do not use Slack we can use WhatsApp or email.
- No busywork for your team.
- The outcome that we’re trying to achieve is creating another revenue stream through converting cold prospects into customers at scale.
- To achieve that – we start with one or two channels that fit your ICP best.
- We test fast and double down on what wins.
- We never use anything besides 1 – outbound channels (Cold Email, LinkedIn Prospecting) & 2 – advertising channels (LinkedIn Ads & Meta Ads)
- Connect CRM calendar and ad accounts, and other tech related stuff I’ve already talked about. (there are step-by-step instructions and we’re available in Slack 24/7 for questions)
- The process could be a bit tedious during the first 7–14 days, but later requires basically zero input from you if that’s how you want it to be.
- When the first sales letter draft is delivered, you approve it in writing. There are unlimited edits until you are happy.
- Bookings will be sent to your reps’ calendars & notifications will be sent in Slack
- Every lead is written/synced to your CRM.
- If you insist, we can run on your calendar tool.
- Metrics are automatically tracked & you’re going to have access to that 24/7
- Other reporting via Slack / Calls if needed but not required
Examples:
- Angle and audience tests.
- Creative refresh.
- Page and form tweaks.
- Pre-call sequence tuning.
- Sales all reviews & feedback if needed.
- Dashboard QA.
- Scaling the winning campaigns
- Etc.
- The early phase target is up to ten calls per week so that I assume shouldn’t be a problem for your team.
- Volume scales with your capacity.
- Our IP is the sales letter control (the document we’ve assembled for you), funnels (including landing pages, email & AI follow-up flows, etc.) are licensed for use during the engagement.
- We do this so you cannot just take the system and run with it without fulfilling your part of the agreement.
- You can buy out the IP if you want to run it without us later.
- This is written into the agreement. Book a call to discuss.
- This is not some intangible fluff.
- This is the ONLY way you’re going to be able to create another revenue stream & develop a cold marketing channel.
- Hiring “lead providers” or other vendors independently is a waste of time without this comprehensive system in place.
- If you’re a slow operator who needs 3 months and 17 board meetings before they can get this going, you’ll get smoked by your competitors who are proactive and spotting opportunities like this early.
- We get paid mainly when the system brings tangible results for you.
- That’s how our model works. You make money, we make money.
- We’re directly incentivized on your growth and making this work.
- We’re going to include all the other costs such as tools, ads, APIs, etc. in the fee you pay to us.
- We’ll handle all the costs on our own.
- This way there is no need to manage multiple expenses, we’re the only one.
- We don’t like fractional CMO/CRO examples, this is more like a business partner type of engagement.
- Yes, we’ll consult and give advice whenever it is needed, but most, if not all of the activities we’re doing ourselves.
- If that all of a sudden stops working, your lead flow will completely dry up & your company could potentially go bankrupt.
- That’s why it’s good to diversify your marketing efforts & create a new revenue stream.
- All the marketing & sales assets will be pre-approved by you
- You’ll have full visibility into how the system works.
- From jazz guitar instructors charging $5k all the way up to corporate consultants charging $100k+ per project.
- Book a call and we’ll see if it’ll work for you, but it likely will if you’ve read this far.
- After the campaigns are launched, you’re going to see leads & appointments flowing in within the first few days.
- The volume & quality will really start to ramp up between months 1–3.
- When you’ll start closing deals from those leads depends on your sales cycles & sales ability – but we’ll give our best
- It performs just a few simple actions like booking the appointment, confirming the appointment, and educating the lead a little bit. It’s nothing crazy.
- These ones are the highest ROI actions & we would lose way more time, energy & resources on hiring a human setter who will perform them the same or even worse.
- To be clear – we don’t use AI agents to call the leads – we use smart messaging & reply in under 60 seconds to get rid of any drop off.
- We also use iMessage instead of SMS as a primary way of reaching out through our tool blububl.com which help us get +50% reply rates on opt ins which is multiple times the industry average
- If we perhaps see that we need an SDR for any reason, we’ll help you hire & manage.
- It’s likely going to be 3x minimum or more
Let Us Create Your Next Revenue Stream:
Low Risk, High Upside.
FunnelConversion.com views a business as a funnel in motion — moving people from awareness, to leads, to appointments, to sales, and into repeat revenue.
The key is improving the conversion rate at each stage — the likelihood a prospect advances closer to becoming a high-LTV client.
That’s what we build:
In-house systems that compound opportunities into predictable growth.
Book a call below to see how this could work for your specific situation.
At the moment the engagements are exclusively done-for-you and our playbooks are not widely available.
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